Are You Flying Blind?
You're spending money on marketing, but you have no idea what's actually working. Google Analytics is a confusing mess, you can't track sales back to specific campaigns, and you're making critical budget decisions based on gut feelings. Without clear data, you're just wasting money and missing huge opportunities for growth.
The Data-Driven Decision Framework
Pillar 1: GA4 & Compliant Analytics Setup
We provide expert setup and configuration of Google Analytics 4 and other analytics platforms, ensuring you're collecting clean, accurate, and compliant data from day one.
- Google Analytics 4 (GA4) Migration & Setup: Building a modern, event-based analytics foundation.
- E-commerce & Conversion Tracking: Accurately tracking online sales, lead form submissions, and other key actions.
- Data Exclusion & Filtering: Ensuring compliance by filtering out personally identifiable information (PII) and other sensitive data.
- Metric: Achieve 100% data accuracy in your analytics platform.
Pillar 2: Custom KPI & Performance Dashboards
We cut through the noise and build custom dashboards that display the key performance indicators (KPIs) that matter most to your cannabis business.
- Executive Summary Dashboards: A high-level view of your marketing and sales performance for leadership.
- Channel-Specific Reports: Detailed breakdowns of performance for SEO, email, PPC, and social media.
- Real-Time Monitoring: Live dashboards that help you track campaign performance and identify issues as they happen.
- Metric: Reduce time spent on manual reporting by 15+ hours per month.
Pillar 3: Full-Funnel Performance Audits & Insights
We go beyond surface-level metrics to provide deep, actionable insights that uncover opportunities for growth at every stage of the customer journey.
- Customer Journey Analysis: Identifying where users drop off and providing recommendations to improve conversion rates.
- Attribution Modeling: Determining which marketing channels are truly driving sales and deserve more investment.
- Quarterly Business Reviews: Presenting a comprehensive analysis of your performance and a strategic roadmap for the next quarter. See our guide on predictive modeling.
- Metric: Identify opportunities to increase marketing ROI by at least 20%.
We Find the Story in Your Data
We are data scientists and cannabis marketers. We don't just deliver reports; we deliver insights. We understand the unique data challenges of the cannabis industry—from tracking offline conversions to navigating the analytics of third-party menu platforms—and know how to build a data infrastructure that gives you a true competitive edge.
"For the first time, I feel like I actually understand my business. The dashboards WeedSEO Consulting built are incredible. We've already reallocated our marketing budget based on their insights and seen a huge improvement in ROI."
– CEO, a multi-location dispensaryReady to Make Smarter, Data-Driven Decisions?
Stop guessing and start knowing. Get a free analytics audit to uncover what your data is telling you. We'll show you how to track what matters and turn those insights into growth.